So, you’re thinking about how your business talks to people through email. It’s 2025 now, and everyone gets a ton of messages daily. The usual stuff, you know, it just kind of blends in. Companies sending out these perfectly worded, super-professional emails; they don’t always get noticed. What if yours could actually sound like a real person wrote it? Not some fancy marketing machine.
That idea of making your email content feel more… human, it’s truly important. People are tired, typically, of the same old corporate speak. They want to connect with businesses that seem like they get them. Like they’re talking to a friend, or at least someone who isn’t a robot. That’s what this whole piece is about, basically.
We’ll talk about how to write emails that aren’t so stiff, you could say. Ways to use words, structure sentences, even ignore a few rules here and there for a good cause. It’s not about being sloppy, no. It’s about being real, you understand? Making your subscribers actually want to open what you send. It’s a bit of an art, some might say.
Why Your Emails Need to Sound Less Like a Sales Pitch (and More Like a Chat)
Picture this: your inbox, right now. It’s probably full, isn’t it? Full of things trying to sell you stuff, usually. Most of those emails, they have a certain sound to them. A very polished, almost shiny sound. It’s a bit much, sometimes. People, generally, just scroll right past that kind of thing, don’t they, if it doesn’t grab them quick.
When you send out an email that sounds like it was written by an actual person, someone who cares a little, that’s different. It builds a sort of trust. It gets them thinking, ‘Hey, this company might be okay.’ It’s about building a bond, really, with your audience. A bond that generic, stiff messages can’t normally achieve.
People respond to authenticity, it is often said. They want to know there’s a human being behind the screen. Someone who gets their problems, maybe. That’s what makes them stick around. Not just for one email, but for many, hopefully. It keeps them interested, truly, in what you have to say or offer.
Sending out email marketing content that feels genuinely human can actually make a big difference for your overall business. It makes people feel seen. It makes them feel like they’re part of something, rather than just another number on a mailing list. This kind of feeling is really what businesses should go for, in the long run.
Think about it this way: everyone gets enough automated replies, right? They get enough corporate mumbo jumbo. Your emails are a chance to stand out. To be the one message in their inbox that doesn’t feel like work to read. It’s a breath of fresh air, basically, for your customers.
Using Everyday Words and Sentences That Aren’t So Perfect
One of the biggest ways to make your emails sound more human is, well, to just talk normally. Don’t use those big, fancy words when a small, simple one will do the trick just fine. Replace ‘utilize’ with ‘use,’ or ‘disseminate’ with ‘share.’ It makes a big difference, honestly.
Also, think about how you put sentences together. Not every sentence has to be a perfectly structured, grammatically correct masterpiece. Some can be a bit short. Others, they might just go on for a while, perhaps even with a few extra clauses thrown in there where they wouldn’t normally fit, which is considered to be more like how real people talk, sometimes.
You might even, now and then, start a sentence with ‘And’ or ‘But.’ Your old English teacher probably told you not to, but for emails, it adds a bit of a conversational feel. It makes the flow less formal. It can make things easier to read, really, for the average person, it is often thought.
Don’t forget about contractions, either. ‘Don’t’ instead of ‘do not,’ ‘it’s’ instead of ‘it is.’ These little things, they totally change the tone. They make it feel less like a formal document and more like a casual chat. It just makes things friendlier, doesn’t it.
The whole point is to ditch the stiff, official language that normally makes people yawn. Instead, go for words and phrases that sound like you might actually say them out loud. This helps in creating email marketing messages that are just more approachable. It helps your audience feel comfortable.
Injecting Your Own Character: Stories, Opinions, and a Little Messiness
To really make your emails stand out, you gotta put some of yourself into them. Or, at least, the character of your brand. Share a little story. Maybe about something that went wrong and what you learned. People connect with stories; they just do. It helps them see you as more than just a business.
Have an opinion, too. Don’t be afraid to take a stand on something relevant to your industry, or even just say what you like or don’t like. It shows personality. Not everyone will agree, of course, but those who do will probably feel a stronger connection with you. That is normal.
Sometimes, a bit of awkwardness can be a good thing. A slight tangent. A sentence that kinda trails off. These aren’t normally things you’d put in professional writing, but for email marketing, they can make it feel much more human. It makes it feel less like it was checked by ten different people.
Thinking about the tech side of things, like if you’re looking for help with building the platforms your communications run on, say, maybe for something strong, you know, like a custom app. Companies that offer Mobile app development Delaware can surely help you with that sort of thing, helping businesses connect better with customers. That’s a whole other aspect to consider for communication.
Showing a bit of your actual brand voice, a bit of the real people behind the company, it changes everything. It turns a generic message into something memorable. People don’t want to buy from a faceless entity, normally. They want to buy from people they feel like they know, even a little bit.
Breaking a Few Rules (Just the Right Ones, Anyway)
Forget about perfect grammar all the time. I’m not saying go wild and make it unreadable, no. But a comma missing here or there, maybe a sentence fragment that really works for emphasis? Those things can add character. They make it sound like a real person typing, not some grammar bot.
The flow between paragraphs doesn’t always have to be super smooth, either. Sometimes, just changing the topic a bit suddenly, it feels more natural. Like in a conversation, you know, where you might jump from one idea to another without a perfect transition word. That can be okay.
And sometimes, repeating an idea slightly, but in a different way, it actually helps. It makes the point stick. Not full-on repetition, but subtle. Like saying something, then saying it again with a slightly different wording to make sure it landed, if that makes sense. It’s considered helpful.
Think about how people actually talk. They pause. They use ‘um’ or ‘like’ sometimes. While you don’t necessarily want those exact words in your email, the feeling of those pauses or casual turns of phrase, you can get that across. It requires a bit of clever writing, actually, to make something sound so easy.
So, when you are creating email marketing for your business, don’t be scared to experiment. Try pushing the boundaries a little with how you typically construct sentences. It’s a way to stand out, you see. It shows your audience that you are not just another copy-paste sender.
Testing What Feels Right and Not Being Afraid to Mess Up
You won’t get this perfectly on your first try, normally. It takes a bit of trying things out. Send different versions of your emails. See what people open more. See what they click on. The numbers will tell you, generally, what’s working and what’s just not quite hitting the mark yet.
Don’t be scared to make mistakes. A slightly weird sentence structure that just doesn’t quite land. A joke that falls flat. It’s all part of the process, it really is. That’s how you figure out what your audience likes and what sounds authentic to them. Every audience is a little different, you know.
Listen to what people say, if they reply. Or even if they don’t. Pay attention to engagement. If your open rates start climbing, and people are clicking through, then you’re probably doing something right. If not, it just means you need to adjust your approach, that’s all.
A/B testing is your friend here, typically. Send one version with super polished content, then another with that human touch. See which one gets more attention, more clicks. It’s a practical way to learn what your specific people respond to best. That data is pretty good.
The whole point is to connect with real humans. To make them feel like they’re hearing from someone they know, or could get to know. It’s not about being slick or super polished. It’s about being genuine. And that, truly, is the best kind of marketing there is, in the long run.
Ultimately, your goal with email marketing is connection. This isn’t just about selling things. It is about building a community of people who trust you. And trust, usually, comes from feeling like you’re talking to another person, not just a brand trying to make a quick buck.
Frequently Asked Questions about Human Email Marketing
How do you create email marketing content that feels less like a corporate message?
You can start by using simple, everyday language instead of complicated jargon. Try to write like you’re talking to a friend. This normally means using shorter sentences, sometimes, or even a few longer, more conversational ones. Just keep it real, you know.
What kind of sentence structures should I typically use for more human email marketing?
Normally, it’s good to mix it up. Don’t make everything perfect. Some sentences can be short and punchy. Others, they might just, you know, flow a little longer with a few extra thoughts or details woven in, making them a bit more like how people actually speak when they’re talking about things.
Are there any grammar rules I can typically bend when creating human email marketing?
Yeah, definitely. You don’t have to follow every single grammar rule strictly. Things like starting sentences with “And” or “But,” or even a missing comma here and there, can actually make your email sound more natural. It’s about sounding authentic, not perfect, some might argue.
How can stories and personal touches improve my email marketing content?
Stories are a great way to show who you are, or what your brand is all about. People connect with real experiences and feelings. Sharing a small anecdote, or even a personal opinion, can make your messages much more relatable. It gives your audience something to remember you by, really.
What’s a good way to test if my email marketing content is sounding human enough?
The best way is to simply send it out and see how people react. Look at your open rates and click-throughs. If people are engaging more, you’re probably on the right track. You can also ask a few friends or colleagues to read it and tell you if it sounds like a real person wrote it.
